Get More Valuations With Google Ads for Estate Agents

Capture ready to sell vendors through highly targeted Google Ad campaigns.

Get More Valuations With Google Ads for Estate Agents

Capture ready to sell vendors through highly targeted Google Ad campaigns.

Google Ads for Estate Agents

Google Ad Management

Put your estate agency in front of sellers and landlords at the exact moment they’re searching. Our tailored, locally targeted Google Ads campaigns are designed to attract high-intent visitors and send them to pages built to convert. We handle everything from strategy and setup to ongoing optimisation, ensuring your ad spend delivers consistent, high-quality leads.

Estate Agents

We aren't like most agencies. We actually understand the unique requirements of Estate Agents, from managing tight schedules to generating a steady stream of local leads.

Website traffic

Our focus goes beyond just boosting your website visitors. We are dedicated to delivering increased property valuations and secured listings. More traffic is meaningless if it doesn't translate into homes on the market.

Agent 2

Agent2 is a marketing agency for Estate Agents, based in Taunton, Somerset.

House Icon, Google Ads for Estate Agents

We aren't like most agencies. We actually understand the unique requirements of Estate Agents, from managing tight schedules to generating a steady stream of local leads.

Launch Logo, Google Ads for Estate Agents

Our focus goes beyond just boosting your website visitors. We are dedicated to delivering increased property valuations and secured listings. More traffic is meaningless if it doesn't translate into homes on the market.

Target Icon, Google Ads for Estate Agents

Agent2 is a marketing agency for Estate Agents, based in Taunton, Somerset.

We generate on average an additional 5 motivated valuation appointments into Estate Agents diaries every single month.

Google Ad Expertise That Drives Results

#1

Average Ad Position

93%

Absolute Top of Page

32x

Return On Ad Spend

93%

Campaign Score

£42

Average Cost to Acquire Instruction

500%

Average Increase in Enquiries from Google

#1

Average Ad
Position

93%

Absolute Top of Page

93%

Campaign Score

32x

Return On Ad Spend

£42

Average Cost to Acquire Instruction

500%

Average Increase in Enquiries from Google

Why Should Estate Agents Use Google Ads?

Google Ads puts your estate agency in front of homeowners at the exact moment they’re searching for an agent. Your ads appear at the top of Google for high-intent searches, driving immediate, relevant traffic to your website. You only pay when someone clicks, making it a highly measurable and cost-effective way to generate valuation enquiries. With the right setup and ongoing optimisation, Google Ads helps position your agency as the obvious choice in your local area and deliver results fast.

Google Ads puts your estate agency in front of homeowners at the exact moment they’re searching for an agent. Your ads appear at the top of Google for high-intent searches, driving immediate, relevant traffic to your website.You only pay when someone clicks, making it a highly measurable and cost-effective way to generate valuation enquiries. With the right setup and ongoing optimisation, Google Ads helps position your agency as the obvious choice in your local area and deliver results fast.

Growth Graph, Google Ads for Estate Agents

The Google Ads Proccess

We know what makes Google Ads succeed for Estate Agents. Our marketing campaigns consistently help Estate Agents reach more vendors who are ready to sell, ensuring every click has the best chance of turning into a call or enquiry.

1. Research & Analysis

We start by analysing the local property landscape to identify where the best-selling opportunities lie. This includes mapping affluent postcodes, reviewing competitor strategies, and assessing the cost and ROI potential of target keywords. We also evaluate landing page performance and ad relevance to ensure every campaign is built on solid data and focused on attracting high-value sellers.

2. Keyword Strategy

Effective Google Ads management for Estate Agents starts with smart keyword targeting. We build a list of intent-driven search terms, from “estate agents near me” to specific phrases like “sell my flat in [town name]”. We filter out irrelevant traffic through negative keywords to reduce cost per lead.

3. Geographic Targeting

Location precision is crucial in property marketing. We use radius targeting, postcode filters, and local intent signals to ensure your ads are only shown to users searching in the areas you serve. For multi-branch agencies, each office can have its own tailored ad set, allowing for hyper-local messaging that resonates with local sellers and landlords.

4. Landing Page Optimisation

Landing pages are responsible for converting traffic into customers. Google knows that, so landing pages that aren't well optimised can result in a low ad rank and a high cost per click. We update and optimise landing pages to achieve the most conversions possible.

5. Conversion Tracking

We track every key interaction, from valuation requests and contact form submissions to phone calls. Using Google Tag Manager and Analytics, we tie leads directly to ad clicks so you can see which campaigns drive genuine enquiries. This gives you full visibility on ROI, not just impressions or clicks.

6. Reporting & Optimisation

Our monthly Loom video reports highlight key performance metrics, budget usage, and conversion outcomes. From there, we continuously adjust bids, ad copy, and targeting to maintain consistent lead flow while lowering acquisition costs. Every decision is driven by performance data and your agency’s growth goals.

Your Results

Targeted Ads get your Estate Agency noticed, generating more enquiries, and putting more property listings on your books.

Increased Property Listings

Increased Property Listings

Enhanced Brand Awareness

Enhanced Brand Awareness

Real New Business and Growth

Real New Business and Growth

Increase Visibility Online

Increase Visibility Online

Your Results

Your Ads get your Estate Agency noticed, generate more enquiries, and put more property listings on your books.

House Icon, Google Ads for Estate Agents

INCREASED PROPERTY LISTINGS

Brain Icon, Google Ads for Estate Agents

ENHANCED BRAND AWARENESS

Suitcase Icon, Google Ads for Estate Agents

REAL NEW BUSINESS AND GROWTH

Graph Icon, Google Ads for Estate Agents

INCREASED VISIBILITY ONLINE

Ashcombe Estate Agents

Ashcombe Estate Agents

Ashcombe Estate Agents came to us after another agency let them down. They had set up a campaign with no conversion tracking and limited keywords. Their ad optimisation score was below 50% and their ads had never appeared at the top of page. Within 2 weeks we had turned their campaign around. The average cost for a booked valuation, just £42.

£19,000additional revenue in 30 days
32xreturn on ad spend
Ashcombe Estate Agent Logo

Ashcombe Estate Agents

Ashcombe Estate Agents came to us after another agency let them down. They had set up a campaign with no conversion tracking and limited keywords. Their ad optimisation score was below 50% and their ads had never appeared at the top of page. Within 2 weeks we had turned their campaign around. The average cost for a booked valuation, just £42.

£19,000

Additional Revenue in 30 Days

93%

Absolute Top of Page

Get Your First Valuation in 30 Days

Or we will manage your campaign for free until you do.

Why You Should Partner With Us

Running ads can be confusing, stressful, and expensive if done wrong. That’s where we come in, expert ad support tailored to your goals and budget. Moreover, we specialise in running Ad campaigns for Estate Agents, so we understand your unique requirements.

FeatureAgent2 🚀DIY / In-HousePremium Agencies
Contact✅ Quick, personal support❌ You're on your own✅ Assigned manager, costly
Results✅ ROI-driven campaigns❌ Guesswork & wasted spend✅ Great results, big fees
Reporting✅ Clear & simple updates❌ Hard to track progress❌ Bloated
Strategy✅ Built for estate agents❌ Trial and error❌ Not flexible
Management✅ Fully managed for you❌ Time-consuming❌ Pricey
Optimisation✅ Ongoing fine-tuning❌ Limited data & tools❌ Deep but slow
Cost✅ Affordable & transparent✅ Cheap, low return❌ Thousands monthly
Best For✅ Growing estate agents❌ DIYers & beginners✅ Big brands & budgets

Pricing

Our management is a completely done for you service. We take care of your ad campaigns, so you can focus on growing your Estate Agency.Pricing does not include ad spend.

Google Ads Setup Only

One-time professional Google Ads setup

£600One-off Setup

What’s Included

  • ✅ Website & landing page analysis
  • ✅ Dedicated Google Ads consultant
  • ✅ In-depth keyword research
  • ✅ Campaign structure & proposal
  • ✅ Google Ads account setup
  • ✅ Google Analytics linking
  • ✅ Google Tag Manager setup
  • ✅ Conversion tracking configuration
  • ✅ Initial testing & validation
  • ✅ You retain full control of ad spend
Most
Popular

Google Ads Gold Management

Ongoing Google Ads optimisation & growth

£300 / mo£300 Setup Fee

What’s Included

  • ✅ Everything in Google Ads Setup
  • ✅ Ongoing keyword & search term analysis
  • ✅ Target CPA (tCPA) optimisation
  • ✅ Regular headline & description updates
  • ✅ Campaign performance optimisation
  • ✅ Continuous testing & refinement
  • ✅ Monthly Loom video performance report
  • ✅ You retain full control of ad spend

Google Ads Platinum Management

Advanced Google Ads & multi-channel campaigns

£500 / mo£500 Setup Fee

What’s Included

  • ✅ Everything in Google Ads Setup
  • ✅ Ongoing keyword & search term analysis
  • ✅ Advanced tCPA optimisation
  • ✅ Regular headline & description updates
  • ✅ Monthly Loom video performance report
  • ✅ Performance Max campaigns
  • ✅ Custom display banner designs
  • ✅ YouTube advertising campaigns
  • ✅ Website retargeting campaigns
  • ✅ You retain full control of ad spend

Are you ready to increase your property listings?

At Agent2, we help Estate Agents attract more valuation enquiries and property listings, through expertly managed advertising campaigns.

We help Estate Agents to boost their valuation enquiries and listings. The average cost to acquire a new valuation request, just £42. The national average house price of £273,000, could earn commission of £2,700. Thats a 64x return on ad spend.

Sold House, Google Ads for Estate Agents
Picture of man smiling directly at the camera wearing a tshirt.

Partner With a Company That Cares About Your Success

Choosing to work with an agency can feel risky, especially when every pound counts. At Agent2, we treat your business and budget with the same care we’d give our own — with honesty, transparency, and genuine dedication to helping you grow.Dominic St John | Founder

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Book a Call

Fill out the form below and we will arrange a time to meet and discuss your requirements with Dom. We look forward to hearing from you.

FAQ's

Agent2 helps estate agents grow their business through expert digital marketing and ad management. We create, optimise, and manage campaigns that drive quality leads, enquiries, and property valuations, saving you time and boosting results.
We handle everything for your campaigns, keyword research, ad creation, targeting, optimisation, and reporting.
We offer setup only or ongoing management packages. Monthly management includes ad updates, optimisation, and performance reporting.
We specialise in running Google Ads. Google campaigns include Search & Display remarketing. All tailored specifically for Estate Agents.
Yes, but we recommend opting for management. We want to get you more valuations and we can't guarantee that, if we just set the campaigns up and then leave them.
You typically see engagement and leads within the first 30–60 days. The initial period is focused on gathering data and optimising campaigns, with full performance improvements usually achieved within 90 days.
Absolutely. We tailor campaigns for agencies of all size, from small test campaigns to full ongoing strategies. We ensure your budget is used efficiently to generate quality leads.
Yes. We provide clear monthly video reporting, showing how your campaigns are performing, where your budget is going, and what improvements we are making.

Free Google Ads Optimisation Checklist

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Thinking about running Google ads, or running them and not seeing results? Sign up for our FREE Google Ads Optimisation Checklist and learn about the common mistakes most people make when setting up a Google Ads Campaign and more importantly, what you can do to maximise your chances of success.Enter your details into the form below and we will send you the Google Ads Optimisation Checklist directly to your inbox.

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